Overview

AP-INC is a portfolio of advanced, food-grade fragrance powders engineered specifically for masala agarbatti (nhang, hương, ธูป), joss sticks, dhoop, sambarani, backflow cones, and allied incense formats. Designed for effective fragrance delivery at low inclusion rates (typically 10–20%, or 100–200 g/kg), AP-INC reduces processing losses while ensuring consistent and repeatable scent performance. This fragrance powder is mainly used to increase the diffusion and lingering ability through masala battis

Formulated using IFRA-certified fragrances tested for air-care applications, AP-INC products serve as sustainable, high-performance substitutes for natural wood powders and resins. In several use cases, they meet or exceed the performance of leading multinational benchmarks, while enabling greater formulation control, scalability, and commercial flexibility.

These powders are most amenable to Bakhoor powder/tablet manufacturing

Key Features

• Low Loading, High Impact
• Formulation Flexibility
• Sustainable Substitution
• Customization Capability
• Performance Benchmarking

Performance Benefits

• Clear scent differentiation across mass, mid-premium, and premium incense categories
• Improved batch-to-batch consistency and reduced dependency on variable natural inputs
• Enhanced margins through optimized fragrance loading and reduced wastage
• Regulatory and sustainability alignment through food-grade, IFRA-certified inputs